Saturday, 31 March 2012
It's infuriating to be stuck in a cinema for two hours to discover the best dialogue and action had been packed into a couple of minutes of the trailer, which had prompted you to see the film.
This is a good reason, for example, to miss James Bond trailers in the Daniel Craig era if you're a 007 fan.
But it's rare to find a trailer which is so leaden and yawn-inducing that the film proper has just got to be a whole lot better. Yet such is the internet taster for Seeking A Friend For The End Of The World. Judge for yourself here; the movie is due for release in the summer.
Pairing odd couple Steve Carell and Keira Knightley in a rom-com/drama set against the approaching destruction of the Earth should be inspired casting.
The trailer suggests however Carell is reprising his hang-dog schtick and Knightley her winsome English totty. Further if a trailer is a selection of 'best bits' the movie's comedy sets the bar low for Carell and the drama hollow for Knightley.
Maybe the trailer is playing it 'tight' because it doesn't want to give moviegoers any clues to the two big questions - do the couple fall in love and does the world really end? If so it's over-done the caution.
I like both stars and I hope to be proved wrong in my criticism. My 'punishment' will be to queue round the block to see a hit movie and I will henceforth vow never to judge another movie by its trailer.