I've heard of neither him or his reality TV show but according to The Sun there is an unpleasant sounding individual I won't bother to name, who has kicked off the #bedofshame Twitter trend.
The idea is that 'lads', like himself, distribute mobile phone pictures of their sleeping - and therefore non-consenting - one-night-stands on the social network.
The consequent backlash prompted a Twitter retreat on his part. But for me the same thought crossed my mind as frustrated me when I hit my twenties in the Swinging Sixties.
Why was it despite womens' liberation many remain keen to jump into bed after a few hours' acquaintance with men whom they should know will treat them badly?